Just to preface this post, it’s from my experience and from me talking with other active online business owners. So now that that is out of the way, let’s get into the Google Dance.
This is all coming at you from a complete SEO perspective because that is where you see the Google dance. And I like to talk a lot about SEO because it’s what I have extensive knowledge and success in. And you are going to deal with the Google dance whether you like it or not.
First, the Google dance is when you are beginning that process of directing your rankings for your specific keywords. During this time you are going to see your rankings jump all over the place.
I’ve seen pages of mine get top five rankings only weeks after launch but they they completely disappear for a few weeks as well. It’s pretty frustrating to say the least, you are going to bounce from the 80s to the top 20 then back to the 60s and then off the charts completely. Eventually, you will settle somewhere and then you can build with more consistency from that point.
Why Does Your Website Bounce Around?
Let’s think about this from Google’s perspective. They are probably indexing millions of pages every day if not every minute. Many of these are on existing domains that have been about the same topics for years. Google trusts these sites because they are older and they are consistent.
When a new site comes online, they index it but they don’t know anything about it. It could be a crap site full of spam, or it could be the real deal. They don’t know so it’s almost like they are testing your site.
They are noticing that links are also being built to the site. If you are like most people, you are probably building links pretty rapidly in the beginning. Google sees this and just processes it. But what happens if the links just stop one day?
Well they probably see this as not a very good sign. I would take this as a spam site because it’s not natural for a consistent flow of links to stop. I think this is why they bounce it around.
After a certain time frame where they are consistently seeing links and mentions across the web, they get comfortable with actually making your site more relevant for the search terms it sees in the anchor text links.
What Can You Do When You Are Dancing With Google?
Just keep building links and adding good content to your website. It’s so important that you consistently do this. It looks more natural and with your site consistently getting bigger, you seem a lot more legit.
There are some other things you can do to help with this process, things that I have testing and that work really well for me.
1. Invest In an Aged Domain
This is when you find and buy a domain that not only has some page rank associated with it, but some age too. I prefer to buy domains that are at least 3 years old but I really like to go with 5 years and more. It really depends on the name of the domain name.
In my newsletter, the Money Maker, I have an SEO training module where you can learn all about how to buy aged domains and get good deals on them too.
I have notice that when I do this, the domain ranks faster and settles from the Google dance insanely faster than with a brand new domain.
2. Send Some High PR Links Immediately
This has not been as reliable, but it has worked for me. Right when I get a site built and launched so I am actually building links to it, I like to send some high PR links… PR3, 4, and 5 links to it quickly.
If I were Google, I would see this has a big vote of confidence for a new site and I’d be more apt to trust it a little quicker.
Again, sign up for my newsletter and I really show you not only how to get high PR links easily but do so without spending a fortune or doing dangerous things like buying links.
Bottom Line About The Dance:
You are going to have to go through it. Just deal with it and stay consistent with your link building plan. A good affiliate marketing tip, make sure you redirect your affiliate link or hide it. I have found this helps to sustain rankings with affiliate sites.
Now you know what the Google dance is and you know to expect it. Just think of it like this, there are many people that will freak out and quite so your competition just got a lot easier.
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