I was reading my RSS reader yesterday and came across a blog post from Mashable. If you are not reading Mashable or TechCrunch then you better start. They are a great way to see what is going on in the online business worlds.
Anyway, they wrote an article about what they call the “modern” SEO and how to get your website ranking. It’s an interesting look but it brings up some really good points that I think you need to take heart in. You can read what they have to say, but below you will hear more my personal take on each little topic.
1. Local is Taking Over
I am sure you have done a local search on Google and you can see that it really does take over the entire top ten. It’s bigger and hard to miss, plus from the heat map you can see that it’s where people are clicking… evdn if there are websites listed above.
Since you are not really in a local business, most likely, just think about how your affiliate site or ecommerce site can fit a local market. Maybe you should get a business address in a big city and optimize your website for that local market along with your main keywords.
If you could take a top ranking in New York City, you can probably get a ton of traffic.
2. You Need Social Now More Than Ever
I think social is still getting more and more important, but from the markets that I’m in, there really is not a huge amount of sharing going on. For example when I go outside the tech world, there seems to be barely any sharing using Google+, it’s all with Facebook.
I don’t think it’s influencing ranking as much as people think right now, but I think that will change more and more as time goes on so you better start it anyway.
3. Content Links Are King
This is definitely the truth and you really should only be getting content links. A content link is a link inside the body of an article or blog post. It’s much higher value and if you know the secrets that I know, then you can get all the content links you need to rank really well.
Sign up for my Money Maker Newsletter and I’ll show you exactly how to do these things.
4. Think of People and Not Robots When You Optimize Your Site
This is pretty common sense and has actually been said for a long time. You want to give your page the necessary spider food so it knows where to best rank your page, but you want the page to read for humans.
This really isn’t hard to do. It think on page optimization is important but links are always going to be more important. Just make sure you have good titles and the keyword does show up in your article a couple times.
5. Check Your Backend: schema.org
I have not really messed around with this at all because my attention go more towards getting good links than anything else. However this makes lots of sense.
Apparently this is all about getting rich snippets, or making your search engine listing look really great and full of extra information. That will drastically increase your click thru rate which is what you want to happen.
The most clicks you get the more traffic. I can’t say much else just yet but you can be sure that this is in my to-do list program and will be handled shortly.
6. Know Your Data
Data is really important and it’s getting harder to collect every since Google has tried to have more and more people signed into their accounts when they are doing their searching. From what I understand the keyword data does not get passed since the search environment is different for each person.
However, I suggest that you collect lots of data about your sites and your ranking. It’s really important because you might be optimizing for a keyword that is supposed to get lots of traffic, but it really doesn’t get much at all.
If you are running an ecommece site then go with Google Analytics. If you are doing anything else, use GetClicky.
View the original article here
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